Student Resources for Diversity, Multicultural and Cross-Cultural Psychology Courses


Dr. Niama T. Malachi orchestrated a dynamic study that would take her from the streets of Bronx, NY, where Hip Hop originated, to Hip Hop in its current most active form. She submerged herself in the Hip Hop culture by meeting with artists, video models, executives, pioneers, and members of the culture. She attended numerous video shoots, concerts, parties, cultural events, tours, and lectures; even once bravely taking on the role of a video model herself! During the study, Dr. Malachi ingeniously employed social psychological theory to evaluate the state of Hip Hop and its impact on the Black Community.
To order this book go to: https://www.amazon.com/Hip-Hop-State-Mind/dp/0615945007


International marketing requires research to understand how your products and brands translate from your home to the host country. This animation covers eight examples of cross cultural blunders by companies.  For Diversity and Cultural Factors in Psychology Courses.

 

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